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Please remember that all material is copyrighted and belongs to Suzanne W. Quigley, SWQ Copywriting. If you would like to use any of this material, please contact me for permission at suzanne@catalog-copywriter.com.
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2008 Archives
February - Customer Happiness is a Direct Hyperlink
March - The Text Sucker
April - A Rose is a Rose is a Rose...
May - Get Personal with Customers through Copy
June - Catalog Copy and the Web
July - Tell Them What It's For
August - The Most Important Trait Print & Online Catalog Copy Share
September - Make Your Copy More Verbal
October - Avoid Words That Sound Like You're Selling
November - Optimize Your Catalog Copy
December - Optimize Your Catalog Copy, Part 2
2009 Archives
January - The Flesch-Kincaid Grade Level Score
February - The Best Judge of a Product's Benefit
March - The Synonym Finder