Looking for a catalog copywriter who understands the subtle differences between online and print catalog copy?

Yes, your Web site copy does require a different approach.

Sure, you could just recycle the descriptions from your print catalog, but remember - your online visitors arrived at your site by choice, because their search brought them to you. You have seconds to convince them that they’re in the right place and should buy from you.

And that’s where I can help. I’ll craft copy that will…

• clarify important product details. You know when your print catalog encourages readers to visit online to learn more about an item? If customers are interested enough to take this step, copy needs to be very clear and concise to seal the deal.
• get right to the point concerning product benefits. Online shoppers are an impatient bunch and only a click away from abandoning you.
• speak to customers in a personal way and say enough to answer all of their questions, even the ones they hadn't thought to ask!